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1. Market Analysis Report: Top 30 Agents for New Condo Sales (2025)

Huttons Asia holds a dominant position in this segment, particularly at the very top of the list.

The largest agency, Propnex, has its agent appear only at position 22.

This detailed report provides a comprehensive breakdown of the new launch condominium market in 2025, focusing on the performance of the top 30 agents and the strategic implications for Singapore's major real estate agencies.

In 2025, the new condominium segment recorded 5,845 sales. Of the approximately 37,000 registered agents in Singapore, only 2,783 unique agents (about 7.5% of the total agent population) successfully closed at least one new condo deal.

Top 30 Performance: The top 30 agents alone accounted for 575 sales, representing 9.84% of the entire market's new condo volume.

Production Gap: The top 2 agents (Leow Chee Loon and Pang Cheng Wan) closed significantly more deals than their peers, indicating a specialized focus on high-volume project launches.

2. Institutional Findings & Implications

A. Huttons Asia: The "Project Marketing" Specialist

Finding: Huttons dominates the Top 30 with 19 out of 30 agents (63%).

Implication: Despite having a smaller total headcount than PropNex or ERA, Huttons has clearly optimized its training and internal culture for new launches. They effectively act as a "specialist" agency for developers.

Strength: Highly concentrated expertise. If a developer wants high-velocity sales, Huttons' top tier of "fighters" is exceptionally effective.

B. PropNex & ERA: Volume through Scale

Finding: PropNex (6 agents) and ERA (5 agents) have fewer representatives in the Top 30 relative to their size.

Implication: For these giants, revenue is generated through "scale" rather than "concentration." While they have elite producers, their strength lies in the massive number of agents closing 1–2 deals each, rather than a handful of super-producers closing 50+ each.

Strength: They provide the "ground support" for every launch, ensuring that almost every project has at least some activity.

C. The "Pareto" Concentration

Finding: The Top 30 agents are nearly 13 times more productive than the average agent who closed at least one sale.

Implication: Real estate is increasingly becoming a game of "specialized niches." Agents who do not specialize in project launches find it difficult to compete with top performers, who likely have systematic methods for lead generation and developer relationships.

3. Strategic Recommendations

For Developers: While PropNex and ERA provide the necessary manpower to cover the market broadly, Huttons provides the "strike force" of elite sellers who can significantly move the needle on take-up rates during the launch weekend.

For Aspiring Agents: To break into the top 30, specialization is non-negotiable. The data suggests that success in new condo sales is not about "luck" but about a high-volume, repeatable sales process, as seen in the wide gap between the #1 rank (72 sales) and #30 rank (12 sales).

For Consumers: If you are looking to purchase a new condo, an agent from the top of this list is likely to have deep insights into developer pricing strategies and unit selection "hacks" that a generalist agent might lack. Hutton's agents are a good choice based on this data.

Report Summary: 2025 confirmed that while the market is large, the peak performance is concentrated in a tiny fraction of the industry, with Huttons Asia successfully positioning itself as the elite hub for new launch "fighters."