In 2025, the Toa Payoh HDB resale market remained a highly sought-after mature estate, transacting approximately 620 units. As one of Singapore's pioneer satellite towns, its central location and the influx of premium "Million-Dollar" flats—particularly in the newer The Peak @ Toa Payoh and other replacement flats—have made it a prime battleground for elite agents.

Top 20 HDB Resale Agents in Toa Payoh (2025)

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The rankings for Toa Payoh show a heavy concentration of top-tier talent from PropNex and ERA, with Karen Yong leading the pack as the most active "fighter" in this mature estate.

Detailed Performance Analysis

1. Agent Performance: The Power of Local Influence

• The "Toa Payoh Specialist" Advantage: Top producers like Karen Yong and Eric Lee leverage their established local networks. In Toa Payoh, where many residents are multi-generational, agents often secure listings through word of mouth within specific clusters (e.g., Lorong 1 and Lorong 2).
• Expertise in Mature Estate Complexities: The top 20 agents are highly skilled at handling "Lease-Balance" objections and navigating the high Cash-Over-Valuation (COV) environment that characterizes Toa Payoh transactions.

2. Agency Performance: Dominance of the Giants

• PropNex (40.6% Share): PropNex dominates Toa Payoh with over 250 sales. Their primary strength is their massive internal database, which allows them to match HDB upgraders within their own network to expensive Toa Payoh listings before they even hit public portals.
• ERA (24.8% Share): ERA remains the strongest competitor, particularly for younger buyers looking at newer units in the estate. Their digital-first marketing and high-quality video tours are exceptionally effective in this centrally located town.
• Huttons (10.5% Share): Huttons maintains a boutique presence, often focusing on the high-end DBSS market (The Peak), positioning these units as luxury lifestyle choices similar to private condos.

Strategic Insight for 2026

As of early 2026, Toa Payoh continues to see price stability despite the broader market moderation. Sellers in this town should focus on the "Centrality" and "Legacy" of the estate, as buyers are often willing to pay a premium for a home in a town with such deep historical and cultural roots.